yorCMO

Helping Businesses Grow with yorCMO Franchises

Jay Gordman and Joe Frost founded yorCMO because they saw how many business owners were struggling with marketing. These businesses were spending money on events, promotions, and campaigns, but not getting the results they wanted. The problem? They lacked the marketing expertise, resources, and time to make their marketing efforts successful.

In 2017, Jay and Joe decided to launch yorCMO to help businesses in similar situations. They use a **fractional CMO** model. This allows franchise owners to help companies develop effective marketing strategies, without the need for a full-time marketing department.

Why Consider a yorCMO Franchise?

yorCMO started offering franchise opportunities in 2021, looking for passionate individuals to join their team. While some marketing experience is helpful, the primary focus for yorCMO franchisees is building strong client relationships, developing new business, and supporting the growth of their clients' businesses.

Ideal yorCMO franchisees share these core values:

Core Values

• Show up and own it
• Score keeping matters
• Trust the process, value the expertise
• Elevate your peers
• Marketing drives sales

Since yorCMO franchisees are responsible for finding new clients and building their network, they need to be self-starters. Each franchisee will have a dedicated marketing coordinator to help with appointments and a back-office team to manage billing and other essential tasks.

What Makes a yorCMO Franchise a Good Choice?

yorCMO offers two different franchise models to choose from:

Franchise Models

• **Solo Model:** Franchisees manage their clients with support from marketing coordinators and a practice development team.
• **Firm Model:** Franchisees manage their clients and oversee the work of associate CMOs. The marketing coordinators and practice development team provide support to the franchisee and their team.

Before joining the yorCMO team, you need to make sure you're financially prepared for the initial investment, which includes a franchise fee and other startup costs. You'll also need to consider ongoing fees like advertising, royalty fees, and potential renewal fees. You'll need to meet the company's net worth and liquid capital requirements as well.

Opening a yorCMO Franchise

Before signing any franchise agreements, it's crucial to do your research. Check out the competition in your area and see if there's room for a yorCMO franchise to thrive. You should also make sure yorCMO is the right fit for you. While researching, write down any questions you have for the management team and other franchisees.

If you're approved for a franchise, you'll participate in a multi-day pre-opening training program. Once you're up and running, yorCMO will help you secure your first client to help you get off to a strong start. You may also participate in a quick start program that lasts for several months. During this program, the practice development team will help you develop your client base.