Tru by Hilton

Tru by Hilton Franchise: A Guide for Aspiring Hotel Owners

What is Tru by Hilton?

Tru by Hilton is a modern hotel brand owned by Hilton Hotels. It was created in 2015 to offer a fun, affordable, and stylish hotel experience for travelers of all ages. Tru by Hilton started offering franchises in 2016 and has quickly become a popular choice for both hotel guests and franchise owners.

Why Tru by Hilton is a Game Changer

Tru by Hilton reimagines the typical hotel experience. Its unique design features a spacious, communal lobby called "The Hive" where guests can work, relax, eat, and socialize. It also has a modern "Command Center" (front desk) that uses social media to engage guests. Tru by Hilton aims to give travelers more value for their money.

Why Choose a Tru by Hilton Franchise?

If you're looking to invest in a hotel franchise, Tru by Hilton offers several advantages:

• Strong Brand Recognition: As part of the Hilton Worldwide family, Tru by Hilton benefits from the trust and reputation of a global brand.
• Modern Design: The unique design and amenities appeal to a wide range of travelers.
• Financial Support: Hilton provides access to third-party financiers to help cover startup costs and ongoing expenses.
• Comprehensive Training: Tru by Hilton offers extensive training to ensure franchisees are fully equipped to run their hotel successfully.
• Marketing Support: You'll receive marketing resources like co-op advertising, national and social media campaigns, and a loyalty program.

Is a Tru by Hilton Franchise Right for You?

Before you start a Tru by Hilton franchise, it's important to consider:

• Financial Investment: There are franchise fees, startup costs, and ongoing fees to consider. Make sure you have the necessary financial resources.
• Market Research: Research the local market to see if there is a demand for hotels in your area.
• Competition: Consider the competition in your area. Too many hotels in one place could make it difficult to succeed.

Steps to Owning a Tru by Hilton Franchise

If you're ready to take the next step:

1. Apply: Submit an application to Tru by Hilton.
2. Training: Complete the required training program.
3. Launch: Open your hotel and benefit from ongoing support from Tru by Hilton.

Owning a Tru by Hilton franchise can be a rewarding opportunity. With its strong brand, modern design, and comprehensive support, Tru by Hilton is a franchise worth considering.