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Play It Again Sports

Pioneering the “Ultra-High-Value” Retail Niche:Founded in 1983, Play […]

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Franchise Costs and Requirements

Franchise Details

Year Established: 1983
Category Locations: Retail
Available Ownership Type: Owner Operator- Full Time Job, Executive- Hire a team to run one office.
Corporate HQ City: Minneapolis
Corporate HQ State: MN
Investment Range: $100,000+
Canada Franchising: Yes
Latin America Franchising: Yes
India Franchising: Yes
Franchise Fee: $25,000
Royalty Percentage: 5%
Veteran Discount: Yes
E2/EB5 Visas: Yes
Master Franchise Opportunities: Yes


Pioneering the "Ultra-High-Value" Retail Niche:Founded in 1983, Play It Again Sports quickly became the flagship brand for Winmark Corporation. It revolutionized the sports retail industry by specializing in buying, selling, and trading new and used sporting goods. This "ultra-high-value" approach catered to budget-conscious athletes and families, offering significant savings on top brands compared to traditional sporting goods stores.Play It Again Sports' success lies in its diverse inventory, encompassing a wide range of sports, from team sports like baseball and basketball to individual activities like golf and skiing. Customers can find everything they need, from equipment and apparel to accessories, at a fraction of the retail price. This not only appeals to budget-minded shoppers but also fosters a sustainable approach to sports participation, reducing waste and giving gently used equipment a second life.A Thriving Franchise Opportunity:Today, Play It Again Sports boasts nearly 300 locations across North America, making it the largest new and used sports retailer on the continent. Its proven business model and established brand recognition make it an attractive franchise opportunity for entrepreneurs passionate about sports and community engagement. Franchisees benefit from comprehensive training, operational support, and marketing resources from Winmark, ensuring a strong foundation for success.Owning a Play It Again Sports franchise allows you to build a thriving business while making a positive impact in your community. You'll be providing affordable access to sports for everyone, promoting sustainability, and fostering a love for physical activity. If you're an entrepreneur with a passion for sports and a knack for business, Play It Again Sports might be the perfect franchise opportunity for you.

Support & Training offered by Play It Again Sports

Play It Again Sports Franchise Support and Training: Get Up and Running Like a ProPlay It Again Sports offers comprehensive support and training to prepare and empower new franchisees for success. Here's a breakdown of what you can expect:Pre-opening:Site selection and lease negotiation: Expert guidance on finding the perfect location for your store.Construction and equipment procurement: Assistance with planning the layout, securing equipment, and ensuring compliance with brand standards.Inventory sourcing and pricing: Training on buying, valuing, and pricing both new and used sports equipment.Marketing and grand opening support: Develop a targeted marketing strategy and plan a successful grand opening event.Training:New Franchisee Week 1: A four-day online course covering financial management, legal and operational procedures, and Winmark's proprietary software.New Franchisee Week 2: A five-day hands-on program at Winmark headquarters in Minneapolis, including:Sales and marketing techniquesUsed product buying and pricing guidelinesComputer operation and inventory managementStore operations and customer service practicesHuman resources and legal complianceOngoing Support:Field operations team: Regular visits from experienced field representatives who provide on-site coaching and guidance.Winmark University: Online training modules and resources covering all aspects of store operations.Marketing and advertising programs: National ad campaigns and local marketing support materials.Technology and systems: Access to proprietary point-of-sale software, inventory management tools, and marketing platforms.Peer network: Connect with other Play It Again Sports franchisees for knowledge sharing and support.Additional Benefits:Strong brand recognition: Play It Again Sports is a well-established and trusted brand with loyal customers.Bulk buying power: Access to negotiated discounts from major sporting goods vendors.National marketing campaigns: Benefit from brand-wide advertising and promotional initiatives.Proven operating system: A robust business model with a track record of success.Overall, Play It Again Sports invests heavily in its franchisees, providing the tools and resources needed to run a successful business. They take a hands-on approach to ensure you're well-equipped and confident to navigate the exciting world of sports retail.

Additional Information

Category Location Retail
Number of Units Open
Investment Range $300,000 - $349,998
Master Franchise false
Home based franchise YES
Item 19 Franchise YES
Veteran Discount YES
Franchise Opportunities in Canada YES
International Franchise Opportunities
E2/EB5 Visa Franchise YES
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