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A Legacy of Clean: The Martinizing FranchiseMartinizing is […]

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Franchise Costs and Requirements

Franchise Details

Year Established: 1949
Category Locations: Mobile,Retail
Available Ownership Type: Owner Operator,Semi-Absentee
Corporate HQ City: Naples
Corporate HQ State: Florida
Investment Range: $100,000+
Canada Franchising: Yes
Latin America Franchising: Yes
India Franchising: Yes
Franchise Fee: $62,500
Royalty Percentage: 6%
Veteran Discount: Yes
E2/EB5 Visas: Yes
Master Franchise Opportunities: Yes


A Legacy of Clean: The Martinizing FranchiseMartinizing is a well-established name in the dry cleaning industry, boasting over 70 years of experience and innovation. Founded in 1949 by Henry Martin, the company pioneered the concept of on-premises, quick-service dry cleaning. Today, Martinizing operates over 350 franchises in the United States and other countries around the world, offering a convenient and reliable cleaning solution for busy individuals and families.Franchise Options to Fit Your NeedsOne of the strengths of the Martinizing franchise is its diverse franchise options, catering to varying investment levels and business models. You can choose from:Plant with Retail Store: This is the traditional Martinizing model, featuring a full-service production plant and a retail storefront. It requires a higher initial investment but offers the broadest range of services and the potential for higher profits.Satellite Store: This option is ideal for smaller locations or entrepreneurs looking for a lower investment. Satellite stores focus on garment pressing and finishing, with cleaning done at a central production facility.Martinizing Delivers: This model eliminates the need for a physical store, focusing on garment pick-up and delivery services. It's a great option for those who want to start a business with minimal overhead costs.Comprehensive Support for Franchise SuccessMartinizing is committed to the success of its franchisees. They provide extensive training and support, including:Pre-opening training: Learn the Martinizing way of doing business, from operating procedures to marketing and customer service.Ongoing support: Benefit from a dedicated team of field consultants who offer guidance and assistance throughout your franchise journey.Marketing and advertising programs: Leverage the power of the Martinizing brand and access national marketing campaigns to attract customers.With its strong brand recognition, proven business model, and comprehensive support system, the Martinizing franchise offers a compelling opportunity for entrepreneurs seeking to enter the dry cleaning industry. Whether you're an experienced business owner or a first-time entrepreneur, Martinizing has the resources and expertise to help you achieve your goals.

Support & Training offered by Martinizing

Martinizing Franchisee Support and Training: A Comprehensive OutlineMartinizing recognizes the importance of comprehensive support and training for its franchisees. They have a well-structured program designed to equip you with the knowledge and skills needed to successfully launch and operate your dry cleaning business. Here's a breakdown of what you can expect:Pre-Opening:Site Selection and Acquisition: Martinizing assists you in finding the ideal location, negotiating lease terms, and rebranding the space according to their standards.Extensive Training: You'll undergo a 3-week program covering various aspects of the business:1 week at Corporate Headquarters: Immerse yourself in classroom training on operating procedures, Martinizing standards, marketing, bookkeeping, POS systems, reporting, customer service, and location setup.1 week at a Training Facility: Gain hands-on experience with dry cleaning equipment and processes, garment inspection, stain removal, and garment finishing techniques.1 week at your Franchise Location: Receive in-field training with experienced staff, focusing on customer interaction, sales strategies, and day-to-day operations.Marketing and Advertising Support: They help you develop a grand opening marketing plan, including mobile revenue stream integration (lockers and on-demand services).Post-Opening:Ongoing Support: You'll have access to dedicated resources, including:Regional Field Consultants: They offer regular on-site visits, guidance, and problem-solving assistance.Customer Service Hotline: 24/7 support for operational and technical issues.Webinars and Conference Calls: Regular sessions on marketing, technology updates, and industry trends.Online Resource Center: Access to manuals, training materials, and best practice guides.Regional Meetings and International Conventions: Networking opportunities and knowledge sharing with fellow franchisees.Marketing and Advertising Resources: Receive marketing materials, access to national advertising campaigns, and support with local marketing initiatives.Technology and Operational Support: Benefit from the latest POS systems, cleaning technology, and operational manuals.Additional Support:Financial Assistance: Martinizing offers financing options and helps you secure loans.Insurance Programs: Access group insurance plans for business and employee coverage.Supplier Discounts: Benefit from negotiated discounts on equipment, chemicals, and other supplies.Overall, Martinizing's support and training program aims to provide you with the foundation for success. It's important to remember that your commitment and initiative play a crucial role in your franchise's performance.

Additional Information

Category Location Mobile,Retail
Number of Units Open
Investment Range $450,000 - $750,000
Master Franchise true
Home based franchise YES
Item 19 Franchise YES
Veteran Discount YES
Franchise Opportunities in Canada YES
International Franchise Opportunities
E2/EB5 Visa Franchise YES
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