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Johnny Rockets

Johnny Rockets is an American restaurant chain serving […]

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Franchise Costs and Requirements

Franchise Details

Year Established: 1986
Category Locations: Retail
Available Ownership Type: Executive,Owner Operator,Semi-Absentee,Absentee
Corporate HQ City: Beverly Hills
Corporate HQ State: CA
Investment Range: $100,000+
Canada Franchising: Yes
Latin America Franchising: Yes
India Franchising: Yes
Franchise Fee: $50,000
Royalty Percentage: 6%
Veteran Discount: Yes
E2/EB5 Visas: Yes
Master Franchise Opportunities: Yes


Johnny Rockets is an American restaurant chain serving up classic diner fare with a 1950s twist. Think checkered floors, Coca-Cola memorabilia, jukeboxes at every booth, and friendly servers singing and dancing as they take your order. The menu stars juicy, made-to-order hamburgers on toasted buns, piled high with fresh toppings like crisp lettuce, melty cheese, and tangy pickles. Crispy fries, hand-spun milkshakes, and classic American desserts like apple pie and brownies round out the nostalgic feast.More Than Just Burgers:Beyond the burgers, Johnny Rockets offers a surprisingly diverse menu catering to various palates. Chicken sandwiches, veggie burgers, and even a selection of salads are available for those seeking lighter options. For a taste of comfort food, their chili cheese fries and grilled cheese sandwiches hit the spot. Milkshakes and malts come in a rainbow of flavors, from classic chocolate and vanilla to Oreo cookie and peanut butter banana. Beer and wine are also available at some locations for those wanting a little extra kick.

Support & Training offered by Johnny Rockets

Johnny Rockets provides a robust support and training program for its franchisees, designed to equip them with the knowledge and skills needed to successfully operate their restaurants. Here's a breakdown of the key aspects:Pre-Opening Support:Site selection and restaurant design: Johnny Rockets helps with finding the ideal location and provides blueprints for the classic diner aesthetic.Financing assistance: They offer guidance on securing loans and understanding financial projections.Construction and equipment procurement: The franchisor assists with managing the construction process and sourcing equipment at competitive prices through established vendor relationships.Marketing and promotional design: They help develop a local marketing strategy and provide materials for grand opening events.Training Programs:Executive training: Franchisees and key personnel attend a week-long intensive program covering business operations, brand fundamentals, and leadership skills.Management training: Shift managers and assistant managers undergo a 3-week (40 hours/week) or 6-week (50 hours/week) program, respectively, focusing on operations, food preparation, and team management.On-the-job training: All staff receive in-house training on Johnny Rockets' operational procedures, customer service standards, and menu items.Ongoing Support:Restaurant support center: A dedicated team provides continuous guidance on various aspects of the business, including operations, marketing, and human resources.Purchasing co-ops: Franchisees benefit from bulk discounts on ingredients and equipment through established purchasing partnerships.Operations manuals and checklists: Comprehensive materials outlining Johnny Rockets' best practices and procedures for all aspects of the restaurant's operation.Field operations team: Regional field managers regularly visit restaurants to offer on-site support and ensure adherence to brand standards.National and regional conferences: Opportunities for franchisees to network, share best practices, and learn from industry experts.

Additional Information

Category Location Retail
Number of Units Open
Investment Range $597,100 - $1,189,000
Master Franchise true
Home based franchise YES
Item 19 Franchise YES
Veteran Discount YES
Franchise Opportunities in Canada YES
International Franchise Opportunities
E2/EB5 Visa Franchise YES
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