Duraclean

The Story Behind Duraclean: From a Wife's Complaint to a Successful Franchise

Duraclean International Inc. has a fascinating history that dates back to 1930. It all started with Irl Marshall Sr., who was inspired to create a cleaning company after his wife's rug was damaged by a professional cleaner. While he initially focused on mothproofing, Marshall quickly saw the growing demand for carpet and upholstery cleaning. In 1945, he took the bold step of offering his services through franchising, allowing others to build their own Duraclean businesses.

Why Choose a Duraclean Franchise?

Over the years, Duraclean has expanded its services to include a wide range of cleaning and restoration options, including:

• Water and fire restoration
• Dryer vent cleaning
• Grout cleaning
• Wood floor cleaning
• Persian and Oriental rug cleaning
• Commercial and residential carpet and upholstery cleaning
• Mold remediation

Franchisees can also offer additional services like residential maid and janitorial cleaning, giving them the flexibility to tailor their business to their community's needs. Duraclean's long history of success proves that its business model works. The brand recognition and proven cleaning methods make it easier to attract customers, especially those looking for restoration services after events like flooding or fires.

Is a Duraclean Franchise Right for You?

If you're considering a Duraclean franchise, there are a few key factors to consider:

Financial Requirements

Becoming a Duraclean franchisee requires an initial investment, including a franchise fee and startup costs. You will also need to meet certain financial requirements, such as having a specific net worth and liquid capital.

Ongoing Fees

In addition to the initial investment, there are ongoing fees associated with the franchise, such as royalty fees. It's important to factor these costs into your business plan.

Support and Training

Duraclean offers a comprehensive support system for new franchisees. You'll be paired with a personal start-up counselor and a corporate team member to guide you through the process. After opening your franchise, Duraclean provides ongoing support in areas like management, sales, marketing, and technology. You'll also receive in-depth training on creating a successful business plan, operating the Duraclean software, and targeted marketing strategies.

Steps to Becoming a Duraclean Franchisee

If you're interested in starting a Duraclean franchise, here are the basic steps:

1. Submit an application: The first step is to submit an application, providing details about your niche and financial situation.
2. Meet with a representative: If Duraclean is interested, you'll meet with a franchise representative to discuss the opportunity in more detail.
3. Choose a location and business model: After you've reviewed the franchise details and are confident in your financial capabilities, you'll work with a Duraclean professional to select a suitable location and business model.
4. Complete training: Once your location is approved, you'll undergo a two-week training course to learn the ins and outs of the Duraclean system.
5. Launch your franchise: After successfully completing the training, you'll be ready to open your own Duraclean franchise and begin serving your community.

If you're looking for a proven business model with a strong brand reputation and comprehensive support, a Duraclean franchise could be a great option for you. It's a rewarding opportunity to help people restore their homes and businesses while building a successful business of your own.