CITYROW

CITYROW: A Popular Rowing Fitness Franchise Takes a Break

About CITYROW

CITYROW is a well-known fitness franchise that focuses on rowing workouts. Founded in 2012 by Eric Krasnov, the company offers a unique 45-minute high-intensity workout that combines rowing, TRX suspension training, and bodyweight exercises. CITYROW is known for its effective workouts, energetic atmosphere, and supportive community. It has quickly grown, opening over 40 studios across the United States.

Challenges Faced by CITYROW

Like many businesses, CITYROW faced challenges during the COVID-19 pandemic. The company was forced to temporarily close its studios, and the pandemic has had a long-term impact on its business.

CITYROW's Decision to Pause Franchise Expansion

In 2023, CITYROW announced that it would put its franchise expansion plans on hold. This decision was made due to several factors, including the ongoing effects of the pandemic, the increasing cost of real estate, and the growing competition in the fitness industry. CITYROW plans to focus on its existing studios and will re-evaluate its franchise expansion plans in the future.

The Fitness Industry's Challenges

CITYROW's decision reflects the challenges facing the fitness industry as a whole. The pandemic has significantly impacted many gyms and studios, leading to closures. Even those that have reopened face increased competition from online fitness classes and at-home workout programs.

CITYROW's Future

Despite these challenges, CITYROW remains a well-respected brand with a loyal customer base. Its signature workout is both effective and enjoyable, and its studios provide a welcoming and supportive environment. CITYROW is confident that it can overcome the current obstacles and continue its growth in the future.

Start Your Own CITYROW Studio: Everything You Need to Succeed

Opening a CITYROW studio is an exciting opportunity to bring the world's best rowing experience to your community. CITYROW's franchise program is designed to provide you with the support and tools you need to launch and operate a successful studio. We've got you covered, from finding the perfect location to ongoing marketing support.

Pre-Opening Support: Get Ready to Launch

We know opening a new business can be overwhelming. That's why we offer comprehensive pre-opening support to make the process as smooth as possible.

Site Selection and Design

Our experienced real estate team helps you find the perfect location for your studio, considering factors like population, traffic patterns, and competition. We'll also guide you through studio design and layout to create a welcoming and efficient space for your members.

Construction and Equipment Procurement

Leave the construction and equipment logistics to us. We manage the entire process, ensuring timely completion and adherence to CITYROW brand standards. We'll handle the purchase and installation of all the equipment you need, including our signature WaterRowers, sound systems, and lighting.

Pre-Sale and Marketing Support

We'll help you generate excitement and pre-enrollments before your grand opening. We provide a comprehensive pre-sale and marketing program that includes social media marketing, local advertising, and special grand opening events.

Training and Development: Becoming a CITYROW Expert

We're committed to your success. We offer comprehensive training programs to equip you with the skills and knowledge you need to run a thriving CITYROW studio.

Franchisee Training

Before your studio opens, you'll participate in a 5-week training program at our headquarters in New York City. This program covers everything from marketing and sales to studio operations and staff management.

Instructor Training

We believe in providing the best possible experience for your members. That's why all CITYROW instructors undergo rigorous training that emphasizes proper rowing technique, safety protocols, and effective coaching methods. We'll also support you in recruiting, training, and retaining top-notch instructors for your studio.

Ongoing Operational Support: We're Here for You

We don't just leave you to your own devices after your studio opens. Our dedicated field operations team provides ongoing support, offering guidance, answering questions, and helping you troubleshoot any issues that arise.

Marketing and Advertising Support: Reaching Your Target Audience

We're invested in the success of our franchisees. That's why we provide comprehensive marketing and advertising support to help you reach your target audience.

Brand Marketing

CITYROW invests heavily in national brand marketing campaigns that raise awareness and drive traffic to your studio. You'll also have access to regional and local marketing materials and support.

Public Relations

Our PR team can help you secure local media coverage for your studio opening and other events.

Digital Marketing

We provide franchisees with a suite of digital marketing tools and resources, including social media templates, email marketing campaigns, and website optimization tips.

Technology and Systems: Streamlining Your Studio Operations

CITYROW provides franchisees with the technology and systems they need to manage their studios efficiently and effectively.

Proprietary Software

We offer a proprietary software platform that manages everything from scheduling and billing to member communication and marketing.

Point-of-Sale System

Your studio will be equipped with a state-of-the-art point-of-sale system that simplifies payment processing and membership management.

Financial Support: Making Your Dreams a Reality

We want to make it easy for you to launch your dream business. CITYROW offers a variety of financing options to help franchisees secure the capital they need.

Financing Options

We offer a range of financing options to suit your individual needs.

Royalty and Marketing Fees

CITYROW charges a standard royalty fee and marketing fee, which are used to support national brand marketing and ongoing franchisee support programs.

Ready to learn more about becoming a CITYROW franchisee? Visit our website today to discover the exciting opportunity to join our growing community.