Listing Logo


CITYROW is a boutique rowing-based fitness franchise that […]

Interested in Franchise ownership?

Franchise Costs and Requirements

Franchise Details

Year Established: 2018
Category Locations: Retail
Available Ownership Type: Owner Operator,Semi-Absentee,Absentee
Corporate HQ City: Ann Arbor
Corporate HQ State: Michigan
Investment Range: $100,000+
Canada Franchising: Yes
Latin America Franchising: Yes
India Franchising: Yes
Franchise Fee: $49,500
Royalty Percentage: 7%
Veteran Discount: Yes
E2/EB5 Visas: Yes
Master Franchise Opportunities: Yes


CITYROW is a boutique rowing-based fitness franchise that was founded in 2012 by Eric Krasnov. The company's signature workout is a 45-minute, high-intensity interval training class that uses a combination of rowing, TRX suspension training, and bodyweight exercises. CITYROW has been praised for its effective workouts, energetic atmosphere, and sense of community.CITYROW has grown rapidly in recent years, and the company currently has over 40 studios in operation across the United States. However, CITYROW's growth has not been without its challenges. In 2020, the company was forced to temporarily close all of its studios due to the COVID-19 pandemic. CITYROW has since reopened its studios, but the pandemic has had a significant impact on the company's business.In 2023, CITYROW announced that it was putting its franchise expansion on hold. The company cited a number of reasons for this decision, including the ongoing impact of the pandemic, the rising costs of real estate, and the increasing competition in the fitness industry. CITYROW said that it would continue to focus on its existing studios and that it would reevaluate its franchise expansion plans in the future.Image of CITYROW rowing classOpens in a new windowtechcrunch.comCITYROW rowing classCITYROW's decision to put its franchise expansion on hold is a setback for the company, but it is also a sign of the challenges facing the fitness industry. The pandemic has had a major impact on the fitness industry, and many gyms and studios have been forced to close. Even those that have been able to reopen are facing increased competition from online fitness classes and at-home workout programs.Despite the challenges, CITYROW is a well-respected brand with a loyal following. The company's signature workout is effective and enjoyable, and its studios offer a welcoming and supportive environment. If CITYROW can weather the current storm, it is well-positioned to resume its franchise expansion in the future.

Support & Training offered by CITYROW - ON HOLD

CityRow's comprehensive support and training program equips its franchisees with the knowledge and tools they need to successfully launch and operate their CITYROW - ON HOLD studios. Here's a detailed outline of what you can expect:Pre-Opening Support:Site Selection and Design: CityRow's experienced real estate team assists with finding the perfect location for your studio, taking into account demographics, traffic patterns, and competition. They also provide guidance on studio design and layout to ensure a seamless member experience.Construction and Equipment Procurement: CityRow manages the entire construction process, ensuring timely completion and adherence to brand standards. They also handle the procurement and installation of all CITYROW equipment, including the signature WaterRowers, sound systems, and lighting.Pre-Sale and Marketing Support: CityRow provides a comprehensive pre-sale and marketing program to generate excitement and pre-enrollments before your studio opens. This includes social media marketing, local advertising, and grand opening events.Training and Development:Franchisee Training: Before your studio opens, you'll attend a comprehensive 5-week training program at CityRow headquarters in New York City. This program covers everything you need to know about operating a CITYROW franchise, from marketing and sales to studio operations and staff management.Image of CityRow franchisee trainingOpens in a new windowwww.franchise.cityCityRow franchisee trainingInstructor Training: All CITYROW instructors undergo rigorous training that emphasizes proper rowing technique, safety protocols, and effective coaching methods. You'll receive ongoing support in recruiting, training, and retaining top-notch instructors for your studio.Image of CityRow instructor trainingOpens in a new windowwww.ntxe-news.comCityRow instructor trainingOngoing Operational Support: CityRow provides ongoing operational support through a dedicated field operations team. This team is available to answer your questions, troubleshoot any issues you may encounter, and provide best practices guidance.Marketing and Advertising Support:Brand Marketing: CityRow invests heavily in national brand marketing campaigns that raise awareness and drive traffic to your studio. You'll also have access to regional and local marketing materials and support.Public Relations: CityRow's PR team can help you generate local media coverage for your studio opening and other events.Digital Marketing: CityRow provides franchisees with a suite of digital marketing tools and resources, including social media templates, email marketing campaigns, and website optimization tips.Technology and Systems:Proprietary Software: CityRow provides franchisees with access to its proprietary software platform, which manages everything from scheduling and billing to member communication and marketing.Point-of-Sale System: Your studio will be equipped with a state-of-the-art point-of-sale system that simplifies payment processing and membership management.Financial Support:Financing Options: CityRow offers a variety of financing options to help franchisees secure the capital they need to open their studios.Royalty and Marketing Fees: CityRow charges a standard royalty fee and marketing fee, which are used to support national brand marketing and ongoing franchisee support programs.

Additional Information

Category Location Retail
Number of Units Open
Investment Range $253,843 - $460,074
Master Franchise false
Home based franchise YES
Item 19 Franchise YES
Veteran Discount YES
Franchise Opportunities in Canada YES
International Franchise Opportunities
E2/EB5 Visa Franchise YES
Franchise Journal Magazine

Franchise Journal Magazine is your go to resource for everything you need to know about franchising.

The Franchise Consulting Company

We are the World’s Leading Franchise Experts

The Great American Franchise Expo

America’s Premier Regional Franchise Expo

Hide This Bar