Choice Hotels

A History of Innovation: Choice Hotels

Choice Hotels started as a small hotel chain in 1939. They've always been focused on staying ahead of the curve, with innovations like offering 24-hour, toll-free reservations in 1970, using a global marketing and reservations system in 1983, implementing non-smoking rooms in 1984, and even using voice-enabled hotel bookings on the Google mobile app in 2019.

Choice Hotels has a strong presence with over 7,000 hotels worldwide, including over 5,500 in the United States. Their commitment to offering clean, comfortable stays makes them a popular choice for travelers.

Why Consider a Choice Hotels Franchise?

The success of a Choice Hotels franchise depends on the right franchisee. A dedicated franchisee who prioritizes guest satisfaction can make a real difference. If you're considering starting a hotel franchise, here are some key qualities to think about:

Essential Qualities for Success

Strong Time Management Skills: Running a hotel, especially multiple locations, requires efficient organization.

Excellent Leadership Skills: Hotels need a well-trained staff, so strong leadership skills are crucial to creating a smooth-running operation.

A Commitment to Learning: Choice Hotels is always adapting to industry changes, so a willingness to learn new things is important to stay competitive.

What Makes Choice Hotels Stand Out?

One of the things that sets Choice Hotels apart is the variety of brands you can choose from. This allows franchisees to pick a brand that suits their local market and even create multiple revenue streams by operating different locations or brands.

Financial Considerations for a Choice Hotels Franchise

Before joining the Choice Hotels team, make sure you're prepared for the financial commitments involved. You'll need to cover the initial franchise fee and startup costs. There are also ongoing fees like advertising and royalty fees. You'll also need to meet their net worth and liquid capital requirements.

Taking the Next Step

If you're thinking about opening a Choice Hotels franchise, take the time to research the brand and your local market. You want to ensure there's enough potential for growth. While competition is good, too much competition might limit your success.

Choice Hotels provides training and support before and after opening your franchise. Make sure you take advantage of this and ask any questions you have during the training process.