Once Upon A Child

What is Once Upon a Child?

Once Upon a Child is a successful franchise that specializes in buying and selling gently used children's clothing, toys, equipment, and more. It's a popular choice for parents looking for great deals on quality items for their little ones.

A Trusted Name in Children's Resale

The franchise, owned by Winmark Corporation, has been around since 1984 and has grown into one of the largest and most well-known children's resale businesses in North America. They take pride in offering safe and high-quality products, carefully checking items for safety recalls and standards.

How Does the Franchise Work?

Once Upon a Child franchisees run their own stores, offering a wide selection of children's apparel, accessories, toys, furniture, and more. The stores typically have a convenient location in strip malls or suburban areas, offering plenty of space for browsing.

Why Start a Once Upon a Child Franchise?

If you have a passion for kids' fashion and want to be part of a thriving community, a Once Upon a Child franchise might be a great fit for you. The brand has strong recognition and offers extensive support to help franchisees succeed.

Key Benefits of Owning a Franchise:

• Established brand: Once Upon a Child has a strong reputation and loyal customer base.
• Training and support: Winmark provides franchisees with comprehensive training and ongoing support in areas like marketing, operations, and inventory management.
• Exclusive territory: As a franchisee, you'll have exclusive rights to operate within a specific geographic area, allowing you to build a strong local customer base.

Is a Once Upon a Child Franchise Right for You?

Before taking the plunge, consider your financial readiness. The initial investment includes a franchise fee and other startup costs. There are also ongoing fees for advertising, royalties, and renewals. You'll also need to meet the company's financial requirements, including having a certain net worth and liquid capital.

Getting Started with a Once Upon a Child Franchise

If you're interested in becoming a franchisee, the first step is to express your interest by filling out an inquiry form. Take the time to research the competition and demographics in your area, ensuring that there's a strong demand for the products and services you'll offer.

Next Steps:

1. Talk to existing franchisees: Get firsthand insights into the franchise experience by speaking with current owners.
2. Ask questions: Don't hesitate to ask the Once Upon a Child team any questions you may have about the franchise model and the requirements.
3. Financial readiness: Ensure that you meet the financial requirements and are prepared for the initial investment and ongoing expenses.

If you meet the criteria and have a passion for serving families, starting your own Once Upon a Child franchise could be a rewarding business venture.