The Habit Burger Grill

The Habit Burger Grill Franchise: Your Guide to Owning a Popular Restaurant

Who doesn't love the smell of a sizzling burger? The Habit Burger Grill offers that delicious aroma, along with fresh chicken, steak, and tuna, making it a popular choice for those seeking a delicious, fast-casual dining experience. With its successful track record and commitment to quality ingredients, The Habit Burger Grill is an attractive option for franchise owners looking to invest in a well-established brand.

The Habit Burger Grill's History: A Look at its Growth

The Habit Burger Grill was founded in 1969 in Goleta, California, and quickly gained a loyal following. In 1996, the company expanded to Santa Barbara, and its popularity continued to grow. In 2020, The Habit Burger Grill was acquired by Yum! Brands, the parent company of popular chains like Taco Bell, Pizza Hut, and KFC. This acquisition significantly boosted the brand's reach, leading to the opening of its 300th location in 2021, including international locations in Cambodia and China. The Habit Burger Grill's success is further evidenced by its recognition as the "Top Franchise to Buy" in the quick-service burger category by Franchise Times Zor Awards in 2022, and its selection as one of America's favorite restaurant chains by Newsweek.

What Does The Habit Burger Grill Serve?

Known for its commitment to using fresh, high-quality ingredients, The Habit Burger Grill offers a variety of menu options that are sure to satisfy even the most discerning palates. Their signature Charburger, made with 100% ground beef and chargrilled to perfection over an open flame, is a crowd favorite. The menu also features line-caught sushi-grade ahi tuna, fresh chicken, and marinated steak, ensuring there's something for everyone.

Beyond the entrees, The Habit Burger Grill also offers a range of delicious sides, including:

• Crispy chicken bites
• French fries
• Onion rings
• Sweet potato fries
• Tempura green beans
• Caesar and side salads

Who is the Ideal Franchise Candidate for The Habit Burger Grill?

If you're interested in becoming a Habit Burger Grill franchisee, there are specific qualifications you need to meet:

• Local Presence: The ideal franchise owner should live and work in the market they want to develop.
• Restaurant Experience: The Habit Burger Grill seeks franchisees with extensive experience in the casual restaurant industry. Ideal candidates will have experience owning and operating multiple restaurant locations in the fast-casual or full-service segment.
• Financial Capabilities: Potential franchisees must have the financial resources to meet the minimum initial investment requirements for multiple restaurants. This typically includes a net worth of $3 million and a cash requirement of $1 million.
• Resources and Expertise: The candidate should have the knowledge and funds to manage the entire development process, from real estate acquisition and building construction to ongoing operations. This includes understanding local real estate and construction laws. The Habit Burger Grill will provide a prototype for the restaurant design, construction practices, and recommended vendors.
• Commitment: Successful franchise owners are dedicated to their business and actively involved in its day-to-day operations.

Steps to Owning a Habit Burger Grill Franchise

The process of becoming a Habit Burger Grill franchisee typically takes between three and six months:

1. Inquiry: The first step is to complete the Franchise Inquiry Form to learn more about becoming a multi-unit franchisee.
2. Initial Discovery Call: Once the Inquiry Form is received, a member of the franchise development team will contact you to learn more about your restaurant and business experience. You'll also receive more information about The Habit Burger Grill and an explanation of the next steps.
3. Complete Application: If both parties are interested in proceeding, you'll receive a franchise application to complete and a Franchise Disclosure Document (FDD) to review.
4. Application Review Meeting: The head of the franchise team will then schedule a meeting to review your application. Be prepared to provide a business plan, organizational chart, and potentially undergo a background check.
5. Conversation with CEO and CFO: After the application review, you'll have an opportunity to meet with the CEO and CFO to ask any questions you have about the company and the next steps in the process.
6. Discovery Day: This involves visiting The Habit Restaurant Support Center to meet with the executive team and learn how they will support you as a franchisee. You'll also tour several restaurant locations and discuss the franchise's operation.
7. Finalize Details: A discussion will be held to ensure both parties are in agreement regarding the partnership, Letter of Intent (LOI), and development agreement. The Franchise Disclosure Document will also be reviewed.
8. Agreement Finalized: Once both parties have signed the agreement, you are officially a Habit Burger Grill franchise owner.

Costs Involved in Opening a Habit Burger Grill Franchise

Opening a Habit Burger Grill franchise involves a few different costs:

• Initial Franchise Fee: $35,000
• Royalty Fee: 5.5% of gross sales
• Marketing Contribution Fee: Up to 4.5% of gross sales
• Development Fee Per Restaurant: $10,000
• Total Investment (before TIA): $1.4 to $1.8 million

Building Options for Your Habit Burger Grill Franchise

Once you've been approved to open your franchise, you'll need to choose the location and building type that best suits your needs. The Habit Burger Grill offers four options:

• Freestanding with Drive-Thru: This option is a freestanding building with approximately 2,500 to 3,000 square feet and includes a drive-thru.
• Endcap: This option is typically located at the end of a strip mall building and offers flexible square footage.
• Endcap with Drive-Thru: Similar to the standard Endcap option, this building size is 2,400 to 2,800 square feet and includes a drive-thru.
• Non-Traditional: This is the smallest building option, with a footprint of 1,200 square feet or less.

Multiple Revenue Streams for Your Habit Burger Grill Franchise

With over 50 years of restaurant experience, The Habit Burger Grill has incorporated numerous revenue streams into its business plan to help franchisees succeed. When you open a Habit Burger Grill franchise, you'll have the following options to maximize your sales and provide the most convenient customer service experience:

• In-Store, Take-Out, and Drive-Thru Options: Offer customers a variety of ways to enjoy your restaurant.
• Online Ordering through the Mobile App: Customers can place orders conveniently through the Habit Burger Grill mobile app.
• Online Ordering through The Habit Burger Grill Website: Another online ordering option for customers.
• Ordering Over the Phone: Customers can call the restaurant directly to place their orders.
• Third-Party Delivery Apps: Partner with popular delivery apps to expand your reach and convenience.
• In-Store Kiosks: Provide customers with an alternative way to place orders.
• Curbside Pick-Up: Offer a convenient curbside pick-up option for customers.

Training and Support for Your Habit Burger Grill Franchise

When you open a Habit Burger Grill franchise, you'll receive 500 hours of training that covers all aspects of the business, including back-of-house, front-of-house, and the learning management system. The Habit Burger Grill also provides marketing support to help you with:

• Ad Templates
• Social Media
• Website Development
• Loyalty Program/App
• Regional Advertising
• SEO (Search Engine Optimization)
• Email Marketing

Ready to Open Your Habit Burger Grill Franchise?

If you're looking for a well-established, chef-driven restaurant brand with a creative and innovative menu, then opening a Habit Burger Grill franchise might be the perfect opportunity for you. With its multiple revenue streams, expansive menu, various building options, and a strong reputation for excellent customer service, you have the potential to run a successful franchise with The Habit Burger Grill. Explore other resources, like Entrepreneur.com, for more information about The Habit Burger Grill and other franchise opportunities.