The Barre Code is a boutique fitness franchise that offers more than just your average barre class. They combine four fitness concepts into one: barre, bootcamp, kickboxing (Brawl™), and yoga-like BarRestore. Their focus is on what clients gain, not what they lose, and they create a supportive and empowering community for people of all shapes, sizes, and fitness levels.
The Barre Code isn't your typical fitness franchise. Founded in 2010 by Jillian Lorenz and Ariana Chernin, it's a movement that goes beyond sculpted physiques and chiseled abs. Their mission? To create a welcoming and empowering space where women (and men!) of all shapes, sizes, and fitness levels can find their inner badass through a unique blend of barre, bootcamp, brawl (kickboxing), and BarRestore (yoga-like) workouts.Imagine a studio bathed in vibrant neon lights, pulsing with high-energy music. Certified instructors lead you through a dynamic fusion of ballet-inspired movements, cardio bursts, and strength training, all designed to chisel, lengthen, and tone your entire body. But The Barre Code is more than just physical exercise. It's a community, a sisterhood where you're encouraged to celebrate your individuality, push your limits, and embrace every curve and contour.The Barre Code's philosophy is all about "Nothing to lose. Everything to gain." They ditch the toxic rhetoric of weight loss and size reduction, instead focusing on building strength, confidence, and a deep love for your body. Their classes are challenging, sure, but they're also fun, supportive, and leave you feeling invigorated and empowered.So, whether you're a seasoned gym rat or a complete fitness newbie, The Barre Code welcomes you with open arms. It's a place to find your inner strength, discover your badass potential, and join a community of women (and men) who are cheering you on every step of the way.
The Barre Code provides comprehensive support and training to ensure your new franchise thrives. Here's a breakdown:Pre-Opening:Site Selection & Design: Corporate team assists with choosing a suitable studio location and provides design services to match The Barre Code brand.Business Training: Intensive multi-week training in Chicago (potentially moving to Ann Arbor, MI) for franchisee covering all aspects of running the studio, including operations, finance, marketing, and legal compliance.Instructor Training: Lead trainers undergo a blended program of virtual and in-studio training to become certified The Barre Code instructors. This emphasizes proper technique, safety, and delivering an engaging experience.Studio Setup: On-site support for equipment installation, signage, and music systems.Post-Opening:Ongoing Operations Support: Dedicated operations team available for business strategy and day-to-day operational guidance. This includes help with budgeting, scheduling, staffing, and ensuring adherence to brand standards.Marketing Assistance: Local marketing coordinator provides consultation and guidance on developing and implementing effective marketing campaigns to attract and retain members.Training Continuity: Access to franchisor personnel for ongoing training needs, new instructor certification, and updates on programming and best practices.Monthly Resources: New workout routines, playlists, promotional materials, and social media graphics provided to keep your studio fresh and engaging.Additional Support:Technology Platform: Use of The Barre Code's proprietary software for member management, scheduling, and billing.Purchasing Power: Benefit from bulk discounts on equipment, apparel, and other supplies through The Barre Code's established vendor network.Community & Networking: Connection to a network of fellow franchise owners for peer support and knowledge sharing.Cost:Training and support are included in the franchise fee ($49,500) and ongoing royalties (1% of gross sales).Overall, The Barre Code's comprehensive support system minimizes your burden and maximizes your chances of success as a franchise owner.
