Gutter Shutter isn't technically a franchise, but rather a dealership model offering exclusive rights to their patented seamless aluminum gutters and gutter guards. While it lacks traditional franchise fees and royalties, it still provides comprehensive training, marketing support, and a proven business model, all centered around a growing $6 billion industry. The minimum investment starts at $200,000, making it an attractive option for individuals with the capital and desire to run their own home improvement business in an exclusive territory.
While Gutter Shutter may initially appear to be a traditional franchise, it operates under a unique "Dealership" model. This means there are some key differences compared to conventional franchising.Firstly, Gutter Shutter doesn't follow the rigid structure of typical franchises. You won't encounter hefty franchise fees, royalty requirements, or strict advertising mandates. Instead, you'll purchase materials from Gutter Shutter and have the option to leverage their comprehensive support system, including marketing, training, and operational guidance. This flexibility provides greater control for aspiring business owners, allowing them to tailor their operations to their local market and preferences.
It's important to clarify that Gutter Shutter operates a dealership model, not a traditional franchise model. While this means there are some differences in structure compared to a typical franchise, Gutter Shutter still offers extensive support and training to its dealers. Here's an outline of what you can expect:Initial Training:In-person training: New dealers attend a comprehensive 5-day training program at Gutter Shutter headquarters in Seymour, Connecticut. This covers product knowledge, installation techniques, sales and marketing strategies, and business management.Webinars and online resources: Ongoing access to a library of webinars, tutorials, and other online resources covering various aspects of running a Gutter Shutter business.Ongoing Support:Field support: Dedicated regional managers provide on-site guidance and support to dealers, helping with sales, marketing, and operational challenges.Marketing and lead generation: Gutter Shutter provides national and regional marketing campaigns, in addition to local marketing support for each dealer. They also offer lead generation programs to help dealers connect with potential customers.Operational support: Access to a team of experts to assist with business management, customer service, and financial planning.Annual conference: An annual conference provides an opportunity for dealers to network, learn from industry experts, and share best practices.Additional Benefits:Exclusive territory: Each dealer operates in an exclusive territory, eliminating competition from other Gutter Shutter dealers.Bulk purchasing discounts: Access to discounted pricing on Gutter Shutter products and equipment.National brand recognition: Leverage the established reputation and brand recognition of Gutter Shutter to attract customers.Things to keep in mind:There is no royalty fee or advertising fee associated with Gutter Shutter dealerships. However, dealers are required to purchase equipment and maintain a minimum inventory of Gutter Shutter products.While not technically a franchise, Gutter Shutter partners with Contractor Nation, a network of home service and home contracting companies. This provides dealers with access to additional resources and support.Overall, Gutter Shutter offers a comprehensive support and training program to help its dealers succeed. While there are some key differences compared to a traditional franchise model, the benefits of the dealership model can be attractive to entrepreneurs looking to start their own Gutter Shutter business.
